Your choice in beverage usually boils down to the claims, who has the best claims, which claims you trust the most, the best advertisement, etc. The larger, nationally distributed beverage lines have a long track record with taste and a fan base large enough that most are apart, the smaller companies thrive on [...]

    If my thought process is correct the large beverage companies sit back while trends in the industry are born, take their tumbles and grow in success or die off. While this all is taking place they are saving their advertising budgets and foremost have a live research and development operation with all the [...]

    I have noticed over time that the real innovation in beverages is happening within the smaller brands; coconut water, protein energy, low calorie and recovery formulas. Most of these smaller brands don’t see a lot of patronage and/or shelf space so to the majority of shoppers the ideas and formulas are new. Drinkfolio.com [...]

    Although one of the essential reasons why we started Drinkfolio.com was to compete with such a site Facebook can be a beneficial platform. Likes have long been the sites cornerstone on approval and social ratings but now are meaning even more. With the help of O.N.E Coconut Water and loyal patrons of the [...]

    The coconut water segment has grown exponentially over a short period, hitting the shelf with much hubbub and with some companies even selling out of their initial orders. From the first mention coconut water is an easy sell, the water is known for it’s intrinsic health qualities and prowess to hydrate with essential [...]