If my thought process is correct the large beverage companies sit back while trends in the industry are born, take their tumbles and grow in success or die off. While this all is taking place they are saving their advertising budgets and foremost have a live research and development operation with all the [...]

    As time goes on there are new arrivals almost everyday to your local market, with the new looks and brands come new flavors and ideas. I am still noticing the bulk of true innovation coming from the small brands and from there the more well-known adopt them for their product line-up. So this [...]

    We love to see companies being self-aware and informing their loyal patrons for better living. Most recently coconut water companies did this informing on the healthy incentives derived from their drinks, making the public aware there is another, better way to hydrate but most of all to stay hydrated. Our favorite all-in-one mixer/hangover [...]