The question I’ve always wanted to ask is; if you didn’t purchase a beverage solely on availability what would you really drink? Sad to admit, I fall victim to the readily available selection of beverages, when your thirsty you tend to grab something cold, at a good price point and available! Most grocery [...]

    It was at one time, in the beverage industry, enough to produce something new, something fresh and that would bring sells. Now that the market is tightly packed innovation as it is has moved onto functions or sports, providing specific formulas and targeted drinks with according marketing. Joe Bonfiglio, founder of Hockey Soda [...]

    I give it up to the chance episode of reality TV that I catch, sometimes I learn about new beverages as I did regarding this review. We have asked before, how many marketing spins, gimmicks are there left in water? Either fancy ploy or actual function there is now another to talk about. [...]

    Drinkfolio.com Exclusive Something new that launches from any of the top beverage brands is huge in itself, usually taking years of research and development, planning and implementation. Add that formula and anticipation factor to a category that is on fire like energy drinks and you have huge news. Within the energy world it [...]

    Where will the next idea for a beverage originate? It seems in the current times drink ideas and full production beverages are arriving faster, in more flavors from everywhere; entrepreneurs with grandiose ideas, celebrities with goals, even established clothing lines and other unorthodox avenues used as brand extension or solid functional purposes. Skin [...]